Good day my good friend.

It is done. The book on Mobility as a Service that, along with fellow author and all-round-good-egg Beate Kubitz, has taken the better part of 4 years to write is off to the publisher today. If you ever want a project that requires sheer will to get done, I heartily recommend writing a book.

If the recent announcement by the Prime Minister still has you hot under the collar, we are talking ‘changing the narrative’ on sustainable transport at Mobility Camp on 26th September 2023 in Birmingham. It would be great to see you there. Get your tickets now.

If you like this newsletter, please share it with someone else who you think will love it. I will love you forever if you do. ☺️

James

💦 Traffic isn’t like water

It’s been at least a week where I haven’t spoken about Low Traffic Neighbourhood’s. But an article in The Guardian – and a poorly implied headline I might add – has forced me to consider an aspect of LTNs often debated but with very little evidence much of the time. That of rat-running traffic, or for those of you not native to the UK, traffic diverted into residential areas from busier roads on the periphery.

Does rat-running happen? That’s a silly question. Of course it does. Such roads carry a significant proportion of all traffic and one that has been increasing in many areas due to the prevalence of satellite navigation systems such as Waze. The challenge here is the relationship between such traffic and solutions that discourage it. To which there is evidence that it does.

Whether it is studies about the effects of LTNs put in during COVID-19, or looking at traffic within the LTN area, the effect is the same – they reduce traffic within the affected area. But this is where traffic starts to become interesting. Often it is considered that traffic runs along streets like water through pipes. When in fact traffic does not act like water at all.

A famous study, often quoted and misunderstood by people advocating against LTNs, by Sally Cairns, Stephen Atkins, and Phil Goodwin, revealed that traffic does not act in this way because of a simple thing: humans. The water analogy assumes that, like water, traffic is an unstoppable force of nature that consistently happens. But the humans behind the wheel can do something that water cannot – choose not to travel. That results in traffic evaporation (as well as switching to other modes) which is where the benefits from such schemes actually occur.

In many ways, that is an incredibly powerful thing. LTNs are often seen as something that restricts choice. But often they show people what choices they have in how they get around, especially locally, by simply making the default choice slightly harder. Seeing such choices is not freedom to drive, but showing a freedom we don’t often see – the freedom to choose not to.

What you can do: If you are promoting a low traffic neighbourhood, have a conversation with a specialist in PR about different concepts of freedom. They will likely give you great advice on how to promote your scheme as a different type of freedom compared to the freedom to drive. They are likely to also recommend getting a few case studies of people who have made that change – stories are great for selling the message!

💡 Occasional Inspiration

This weekend, along with my wife I celebrated my 19th wedding anniversary with a trip to London. As well as shopping, eating, and other such treats, I simply had to take in a transformative transport infrastructure scheme – Strand Aldwych. Seeing a former traffic sewer changing to a fantastic public space is incredible, and the space is radically different compared to what it was.

Naturally, I had to take some pictures. Including a selfie of a peice of London Underground heritage that I took while my wife wasn’t looking.

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